Leadership
01 — Project details
Our aim was to improve the conversion of the client’s landing page by completely reworking the copy. We couldn’t change the design which set strict limitations regarding character count.
02 — Creative process
My philosophy was to address the visitor by describing their pain points and showcasing how the client’s service is a great solution for it.
We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.
+32%
increase in visitor sign-up conversion
+21%
increase in visitors
8,927
words replaced during our collaboration
3
cups of coffee consumed daily on average